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New Beginnings

Unlock Your Sporting Potential

Where Mindset Meets Performance.

You’ve trained your body. You’ve honed your skills.
But deep down, you know something’s still holding you back.

It’s not more hours in the gym.
It’s not a new coach.
It’s not even better equipment.

It’s your mind.
And that’s where I come in.

The Mindset to Win. Every Time.

You’ve trained your body.
Now it’s time to train the one thing that controls everything — your mind.

I help athletes smash through mental blocks, crush nerves, and step into the zone on demand.

Using Sports Psychology, NLP, and Hypnotherapy, I’ll rewire your thinking so you perform your best when it matters most.

No more choking under pressure.
No more self-doubt.
Just clarity, confidence, and peak performance.

How far have you come?

Seems a straight forward question, but how do you measure your progress?

If you do not have written goals, records of past performances (written or Videos), how do you know how far you have come?

If you rely on your memory, the chances are that your recollections will focus around either very good, or very poor performances and not ALL performance be they in training or competition.

Spending 30 mins after each training or competition, writing down your perceptions will provide you with reference points.  If you change something in your technique or training, make a note of it.  That way if your performance suddenly drops, you will know what you have changed, why and have a reference point to go back to if all else fails.  Records provide you with all you need to know how far you have come, use them and make sure you capture as much details as you can recall, then you will know exactly how far you have come.

If you have a development plan, link the two together and that will allow you to fully focus on getting to where you want to go, because you have no need to clutter your thinking with the analysis anymore.  It is written down, freeing you up to focus on what is important.

Self Talk

Self talk is a topic that we hear about from time to time but seldom stop to examine.  That little voice at the back of your mind can be positive and negative, but have you ever stopped to ask who’s voice it is that you perceive and exactly where it is coming from?  In most instances (being generic), the voice we hear is of an “influential other”, someone we looked up to or admired at some stage in the past and the voice will often appear to be coming from somewhere behind us.  It is important to recognise this voice or voices for their message, BUT, the messages are coming from your past and may not actually be relevant to where you are today.  You have moved on from those days, have much more experience and have your own messages to tell yourself.  You know your own voice, so change the voice you hear in your mind to your own in order to take ownership of your performance.

Believe That Your Competitors Make You Better.

I have done the best, most creative, forward-thinking development of my businesses when I have been threatened by a smart, hard-charging competitor. They keep me thinking. They force me to be analytical and fresh to counter the moves they are making in the marketplace. Appreciate your competition. Learn from them. Use them to scare you into more heightened motivation and a stronger competitive mind-set.
What do some of the nation’s top executives think about their competitors?
“You either eat someone for lunch, or you can be lunch.” –Scott McNealy, CEO of Sun Microsystems
“We realize we are in a race without a finish line. As we improve, so does our competition.” –David Kearns, Chairman of Xerox “Competition is a way of life. If you don’t have a really tough competitor, you ought to invent one.” –Roberto Goizueta, CEO of Coca-Cola
Believe That Winners Never Quit And Quitters Never Win.
This is the oldest success quote in the world of competitive sports and business. It’s still around because it’s true. How many times in your day do you slack off, just a little bit? Would you succeed more if you competed fully for the entire day? Every time you get discouraged and lose focus, that is a form of giving up, of not competing fully. Give every day all you’ve got. Be a determined competitor.
These famous folks know the value of hanging in there.
“Winners don’t make excuses. The minute you start talking about what you’re going to do if you lose, you have lost.” –George Shultz, former United States Secretary of State
“Courage and perseverance have a magical talisman, before which difficulties disappear and obstacles vanish into air.” –John Quincy Adams, founding father
“Press on. Nothing in the world can take the place of persistence. ” –Ray Kroc, founder of McDonalds
Learn To Love The Craziness Of Competition.
One of the ATP Pro Tennis Tour players I coached played Andre Agassi on center court at Wimbledon one year. It was a crazy environment with the English cheering wildly for the popular legend Agassi. My player had to remember not to fight the crazy tumult, but instead accept the competitive craziness to play his best. Do you sell your best under difficult circumstances? Let the competitive, uncertain selling environment motivate you to focus better, think more clearly and be even more determined to win.
These successful people understand the nexus of uncertainty and competitive attitude.
“I will always be someone who wants to do better than others. I love competition.” –Jean-Claude Killy, ski legend “Salesmanship starts when the customer says no.” –George O. Boule, Jr., successful businessman
“The quest for certainty blocks the search for meaning. Uncertainty is the very condition to impel man to unfold his powers.” –Erich Fromm, famous psychologist-philosopher
Competition is the very lifeblood of a sales and sporting professional’s existence. Study it. Embrace it. Love it. Use it as success fuel. Use it to take you to the top of your mental game. Develop an unstoppable competitive mind-set, and you’ll sell yourself to success.  Honesty with yourself and developing your weaknesses will take you a long way..

Identification of Opportunities

When I start working with a new Client, a lot of time is spent getting to know the client, how they think, understanding their vocabulary, their drivers and motivations.  This is a key steps to ensuring there are no misunderstandings in the language we use to communicate between ourselves.  Far too often, we all make assumptions about the words we hear, basing our understanding on our own thoughts, emotions and understandings which will inevitably be a different model from that used by the Client.

A simple example for you, ask a group of friends to give you their understanding of the word Pane/Pain but do not clarify how you are using the word or the context, just a random, “ok, give me your definition of the word…..”.  It is highly unlikely that you will be asked a context.  Each friend will make an assumption based on their understanding, or any context gained from the previous conversations.  Without checking on the context and meaning of the words we hear, is it no wonder there are so many disagreements?